How can you disagree...or resist for that matter? Above are the designs for Yummy Ice Cream by a student from Portugal. I love the whimsy and boldness of the Joao Ricardo Machado's design. I like that they rely on our own recognition past the brand name. They would be easily recognizable by children seatbelted into their parent's shopping cart, as well as men and women of all ages searching for the perfect treat. I would love to see marketers go in this direction and really pushing what will satisfy their consumers.
from dieline
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